Entrepreneurship 212: AI Integration & Digital Innovation 2.0
Syllabus: Hillmantok 2.0
Learning Objectives: Brainstorming a business idea, creating a logo, developing a marketing strategy, conducting competitor analysis, and launching a business plan using AI tools and toolkit resources.
Week 1: Choosing Your Business Idea & Making It Official
Assignment:
- Brainstorm your business idea. Research the top 3 competitors in your industry. Why would your business stand out?
Discussion:
- What makes a great logo? Share your thoughts on the colors you’d choose for your logo and explain why they resonate with your brand vision.
Deliverable:
- Create a business plan using Deepseek or ChatGPT.
- Research a business name and start thinking about your logo.
Resources:
- Business Plan: Utilize ChatGPT to draft a tailored plan.
- Create your logo: Use the latest AI tools to help create a logo for your brand!
- Logo Creation Demo: Video: Lesson on creating a logo using AI.
- Personal Branding Toolkit for Entrepreneurs: Fast track you progress.
- Business Plan Checklist: Make sure every box is checked
- Business Structure: Proper setup is essential for start-ups.
- Notebook: Use this journal as a perfect way to take notes.
NOTE:
If you’re struggling with creating a comprehensive business plan, brand colors, or finding your target audience, check out The Personal Branding Toolkit for Entrepreneurs. It includes a comprehensive business plan template, guide to branding colors, brand identity guide, resource for finding your target audience and so much more..
Week 2: Establishing Your Online Presence & Building a Website
Assignment:
- Research 3 website platforms (e.g., WordPress, Elementor, Squarespace, Hoocos Wix). Compare their features and explain which one would be the best fit for your business.
Discussion:
- Why is having a website essential for modern businesses? Share your insights.
Deliverable:
- Purchase your domain (always get .com, .net, and .org).
- Start planning your website content and graphics.
Resources:
- Domain: Secure .com, .net, and .org domains to protect your brand.
- Website Hosting: Consider your website, the business’s virtual storefront.
- Website Platform: Whether you choose an easy-to-use AI Platform or drag and drop it’s essential to create something that works for your business needs.
- WordPress Demo Video: Learn the important aspects of the WordPress platform.
- Notebook: Use this journal as a perfect way to take notes.
Week 3: Crafting Your Marketing Strategy
Assignment:
- Based on the selected marketing channels in your discussion, design a basic marketing campaign to promote your business.
Discussion:
- For your business, which 3 marketing channels would you prioritize and why?
Deliverable:
- Start thinking of the strategy you’d use to market your business. Consider the channel and your demographic.
Resources:
- AI Digital Marketing Toolkit: Fast track your progress.
- Marketing Channels: Identify three platforms suited to your target audience.
- Marketing Campaign: Develop an actionable plan to promote your business.
NOTE:
If you’re stuck on where to start, check out The AI Digital Marketing Toolkit. It includes ad copy templates, email automation marketing templates, SEO strategy guide, 365 completed, done for you social media content calendar and so much more..
Week 4: Leveraging AI Tools for Marketing
Assignment:
- Use an AI platform of your choice (e.g., MidJourney, Canva, DALL·E) to generate an image reflecting your brand. Share your prompt, the resulting image, and your experience with the process.
Discussion:
- Name 3 AI tools that could help streamline your marketing efforts. How would you integrate them into your workflow?
Deliverable:
- Start to become familiar with prompt engineering. The more descriptive you are, the better results you’ll get.
Resources:
- AI Digital Marketing Toolkit: Fast track our progress.
- Branding Guide for Entrepreneurs: Make sure your branding is on point.
- Prompt Engineering Guide: Get accustomed to prompting.
- AI Powered Content Strategy: Use this guide to make sure you’ve checked all boxes.
- AI Tool Integration: Explore tools that align with your marketing strategy.
NOTE:
If you’re overwhelmed, check out The AI Digital Marketing Toolkit. It includes a directory of AI tools for marketers, AI powered content calendar, 365 completed, buyer persona prompts, done for you social media content calendar and so much more.
Week 5: Scaling & Expanding Your Team
Assignment:
- Conduct a case study on a company that successfully or unsuccessfully scaled its business. Analyze their journey and propose what they could have done differently to achieve better results.
Discussion:
- If your business needed to scale and expand your team, what would your strategy look like?
Deliverable:
- Look at Fiverr and Upwork as potential ways to scale your business and expand your team.
Resources:
- Scaling Strategy: Develop a roadmap to expand your team and operations.
- Entrepreneur & Marketing Toolkit: Fast track your process.
- Notebook: Use this journal as a perfect way to take notes.
Week 6: Pulling It All Together—Getting Launch Ready
Assignment:
- Consolidate everything you’ve learned. Create a cohesive launch campaign for your business idea, incorporating strategies and tools from previous weeks.
Discussion:
- Reflect on the course. What are the top 3 takeaways you’ll apply to your entrepreneurial journey?
Deliverable:
- Take everything you’ve gained from this course and put it together to build your business.
Resources:
- Entrepreneur & Marketing Toolkit: Fast track your process.
- Launch Campaign: Combine strategies from all weeks to create a cohesive plan.
- Smart Start Resources: Leverage tools and guides on AniseSmith.com to refine your approach.
- Toolkits: These resources help to fast track all of your processes to move right to launching your company.
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