Week 3

Crafting Your Marketing Strategy

Introduction

Marketing bridges the gap between your brand and your customers. Developing an effective strategy ensures you’re communicating the right message to the right audience.

Benefits:

  • Targeted Reach: Focus your efforts on channels that yield the best results.
  • Cost Efficiency: Stretch your budget by using platforms with high ROI.
  • Brand Awareness: A consistent message builds recognition and loyalty.

Key Deliverables:

  1. Marketing Channels: Identify three platforms suited to your target audience.
  2. Marketing Campaign: Develop an actionable plan to promote your business.

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